SEO & AI Search Audit
Get more direct bookings from Google and AI search
Right now, guests are looking for places like yours on Google, ChatGPT and Perplexity. If your site doesn't come up, they book elsewhere — or they find you on an OTA and you hand over the commission. This audit tells you exactly what's getting in the way, and I can fix it for you.
Want a free quick check first? Run the AI-readiness scanner →
What the audit covers
Where your direct bookings are leaking
Site performance
How fast your site loads, how it behaves on a phone, and whether Google can crawl and index it properly. If this part is shaky, nothing else you do will stick.
SEO keyword research
The actual phrases guests type to find a stay like yours. What you already rank for, what you're missing, and what's realistic to go after for your property and your area.
Page optimization + AI readiness
How to organise your pages, your structured data and your FAQs so Google — and ChatGPT, Perplexity and Google AI — understand what you offer and put you in front of guests.
Booking conversion
I go through your booking flow the way a guest would, from the first click to a confirmed reservation, and point out what's slowing people down or making them give up.
What you get
A full report, and a plan you can act on
- A written report covering all four areas: performance, keywords, page & AI optimization, and booking conversion.
- A clear action plan, ordered by what brings the most bookings first.
- Every recommendation marked: do it yourself, or have me do it.
- Everything delivered to your inbox — yours to keep.
Why this audit is different
Made for independent properties
Made for hotels, not everyone
I only work with independent properties. A generic SEO audit misses how guests actually search for a place to stay, how booking engines get indexed, and how your PMS affects your site.
AI search, not just Google
Most audits stop at Google. This one looks at ChatGPT, Perplexity and Google AI Mode too. More travelers are asking AI where to stay — if you're not in those answers, you're missing future guests.
I build these sites too
I've connected Mews, Cloudbeds and others into Webflow, Wix and Squarespace. I know where bookings leak, because I've spent years fixing it.
How it works
Three steps
- 01
Tell me about your property
Your property, your website, your PMS, and what you'd most like to improve. Takes about two minutes.
- 02
I run the audit by hand
Keywords, page-by-page review, structured data, AI search testing, booking flow. All done manually for your property — about five business days.
- 03
You get the plan by email
The full report and a prioritized plan land in your inbox. From there, you can implement the changes yourself! If you need help from me, your $850 is credited toward the project.
Get started
Get your audit
Tell me a bit about your property and what you'd most like to improve, and I'll get started. Prefer a free quick check first? Run the AI-readiness scanner .