Providing value for free is something that can truly help you make progress. 

But this is still a counterintuitive approach that is hard to integrate, just like the investment mindset. 

Let me tell you a quick story about that, a few years ago I decided it was time to change careers.

But to do that I wanted to test the waters, and see what I liked doing or not.

So I built my own projects, and gained confidence in my marketing skills.

Then, I needed to start earning money and wanted to freelance.

While I gain skills, I still didn’t have the confidence to get paid for them. Classic fear.

So I applied to be matched with small businesses and do a 3 months apprenticeship. For free.

Yep I worked 10 hours a week for a business for free. And instead of focusing on earning money, I focused on learning, providing value and really understand the challenges.

Without getting paid for it.

But after 1 month, the business owner with whom I’ve built an amazing relationship with - felt super relieved because I owned my tasks and freed that up in her mind.

I was serious, perfectionist, strategic. I wasn’t passive at all.

So she asked me this: “I have this thing I need to do and I wanted to ask what was your hourly rate so you could help us out”.

I provided value, and they wanted to pay for it.

And damn I’m happy I waited, and let her see what I was worth.

That’s the same idea for your calm marketing strategy.

Provide value, and let them come and tell you “where can I pay you for this?”

A few ways you can provide value:

• Free Internships
• Do office hours helping out your ideal client for free
• Post what you know and learn on social media

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